Resume - Master of Business Administration, MBA

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Resume #69993

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Palestinian
Birth Date: Oct. 8. 1969

Objective
To obtain a challenging position with a market leader that utilizes my experience in, management. I am prepared and qualified to effectively administer and/or train personnel in a variety of trades, 15 years of management & marketing with rapid advancement of responsibilities gave me the opportunity to demonstrate my proven ability and carry out services with success and competence, which will provide unique service to the client & company.

Work Experiences
2002 – 2006G.:
Riyadh Food Factory (Marketing Manager).

Job descriptions and Responsibility
* Planning and executing the conception pricing, promotion, and distribution of ideas, to create exchanges that will satisfy individual objectives.
* Identifying the competitive aspects with the consumer relating to economic and cultural levels.
* Providing marketing researches that identify the consumers' requirements, tendencies, characteristics and what they prefer.
* Designing the policy relating to commodities and services according to the consumer's requirements and desires.
* Prepare and perform promotional campaign for the products and services provided to the current and future consumers.
* Build up an effective distribution net work and select the routes through which the commodity shall go to reach to the consumers.
* Following up the evaluation of the firm's marketing activity during short time periods to forecast the public's requirements and desires in future, in addition to regular reporting on strength and weakness points.
* Identifying the consumer's marketing behavior.
* Preparing the distribution strategy and the supplies system.
* Training the sales team (Basics of selling).
* Training the sales managers and sales supervisors (Job coaching).
* Extending the market's database.
* Formulates and documents marketing plan in collaboration with foreign distributor for assigned market, with measurement system in place.

* Proposes market strategy for up coming year through data analysis and identification of problems and opportunities in foreign markets.
* Participates in forecast and budget process.
* Works with market research department to gather and analyze international market research data, utilizing published studies, focus panels and personal interviews with foreign distributors and surgeons.
* Participates with product teams in long-range planning of new product introductions.
* Manages all aspects of pre-launch projects for new products and product updates in international markets.

1999-2002G.:
Unilever –Dubai (Brand manager).
* Product line and business scope.
* Growth strategy.
* Distribution strategy.
* Value proposition to customer that differentiates the company from its current and future competitors.
* Pricing.
* "Promotional" expenditures to ensure fiscal year sales and profit objectives are met
* Defining market segments; understanding their needs; identifying what is
* Required to meet the needs of "target" market segments (i.e., those of greatest priority to the firm); and communicating with members of the target segments.
* Identifying the changes needed today to ensure success in tomorrow's markets while attracting customers to today's offering.
* Raise awareness of the company's offering – a key driver of whether a company gets considered by potential customers. This then affects the
* Company's market share.
* Enhance the image of the company in the target market customers' eyes
* Work with associates inside the company to insure current product lines (as opposed to individual orders) are as profitable as they can be. Product line
* Extensions and cost reduction activities are examples of this work.
* Increase the sale force efficiency and effectiveness by leading them to the right target markets, profiling "desired customer" attributes, creating customer awareness and providing effective selling tools.
* Improve market access
* Open new marketing channels
* Gain better channel control
* Improve supply links
* Cooperate to develop operating standards
* Participate in broad-based decision-making regarding where to compete (target customers, markets, products) and how to compete (the company's strategic positioning, differentiation and value added).

* Develop strategies to promote the sales of current products in both existing and new markets.
* Develop project proposals and business plans for new products, and participate on new product project teams, serving as the marketing representative and the voice of the customer.
* Serve as the spokesperson of the customer within the company, ensuring that customer needs and views are conveyed and taken into account as part of all strategic decisions.
* Identify the marketing resources required to achieve near-term sales and profit objectives, as well as the long term vision.
* Oversee and/or conduct marketing activities to enhance the efforts of the sales force, helping to ensure that the sales forecast is achieved. This includes the provision of sales support materials and select field support, for example, visits to key accounts.
* select distribution channels

1986-1998 G.
Tele Direct Co. (Marketing Researches & Adv.)
Branch Manager - Central Region.
* Managing Central Region, coordination between the branch, and the Headquarters in Dubai, supervising and train staff to develop the performance to achieve the targets.
* Participate in broad-based decision-making regarding where to compete (target customers, markets) and how to compete (the company's strategic positioning, differentiation and value added).
* Develop strategies to promote the sales of current serves in both existing and new markets.
* Develop project proposals and business plans, and participate on new project teams, serving as the marketing representative and the voice of the customer.
* Serve as the spokesperson of the customer within the company, ensuring that customer needs and views are conveyed and taken into account as part of all strategic decisions.
* Identify the marketing resources required to achieve near-term and profit objectives, as well as the long term vision.
* Oversee and/or conduct marketing activities to enhance the efforts of the sales force, helping to ensure that the sales forecast is achieved. This includes the provision of sales support materials and select field support, for example, visits to key accounts.
* Train Sales team and their managers on sales techniques and Job coaching.

General Capabilities
* Educator- persuasive - Team player
* Enthusiastic - Good listener
* Makes things happen, is accountable, takes ownership
* Experience in turning commodity products into value-added solutions.
* Business-to-business marketing in industries in which there are multiple types of customers affecting purchase decision, thus making the selling and marketing process more complex, e.g.,
* Market research-secondary and primary
* Good experience of preparing visibility study.
* Excellent knowledge of Saudi and Arabian markets.
* Good ability to understand others and to manage the individuals, as well as good knowledge of the scientific motivates approaches.
* Good skill in identifying the targets, following up and analysis.
* Good ability in planning, organizing, instructing, controlling and analyzing.
* Computer knowledge.
* Fluent in English and Arabic languages.

Education
* Master of Business Administration, MBA
* Diploma on (Training and follow up sciences) Canada
* Seminar on (Planning advertising campaign) 1993 Riyadh
* Seminar on (Audit ISO 9000) 2002 Riyadh
* Seminar on (distribution planning) 2004 Riyadh
* Quality management ( ISO 9001: 2001) 2005 Riyadh
* Seminar on (quality and procedures of (ISO 9001; 2000) 2005 Riyadh

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