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OBJECTIVE
An innovative and seasoned Marketing professional with expertise in consultative sales and marketing, strategic planning, brand management, market research, sourcing, procurement, supply chain and logistics, and with 18 years of successful progressive experience in all phases of market consulting from the service industry, oil and gas sector to consumer goods.
EDUCATION QUALIFICATIONS
1983-1985 M.B.A. - Business Administration and Policy
City University of New York, U.S.A
1978-1983 B.E.(Honours) - Mechanical Engineering
College of Engineering, University of Madras.
PROFESSIONAL EXPERIENCE
1996 to present, Market Analyst, Abu Dhabi Gas Liquefaction Co. Ltd., U.A.E
Evaluate commercial sales proposals by conducting economic analysis and review and recommend on the most economic options.
Develop strategic revenue generation plans and Liaise with the Shareholders in carrying out investigations of the acceptability of potential customers.
Analyze market trends for Liquefied natural gas, LPG, and other petroleum products, supply/demand position, pricing, shipping, and assess the implications of market conditions in the formulation of sales policy.
Highlight policy changes, taxes and trade obstacles and recommend the appropriate proposals in conformity with objectives and strategies by conducting global studies and surveys to develop new market opportunities.
Analyze the bids for the tenders and different price formulae by identifying and studying timing of market opportunities.
Design five-year business plans and assess potential revenues and generate performance metrics and key milestones.
1993 – 1996, Market Consultant, UNILEVER ARABIA, Dubai, U.A.E.
Responsible for the development and maintenance of the Planning and Reporting Systems on commercial issues for improving financial performance as well as ensuring their effective implementation.
Supervised the Supply Chain and Logistics Functions for the launch of Wall's Ice Cream and Indus Valley Rice. Ensured Wall's Ice Cream orders are delivered in timely and correct manner, with full documentation, taking into account the temperature factor.
Responsible for annual budgeting and forecasting, brand profitability, monitoring and controlling brand spends, developing cost effective promotion plans to achieve sales targets, and financial evaluation of all major projects.
Provided cogent information on supplies to all distributors and internally. Maintained full audit trails of communication with suppliers and customers.
1985 – 1993, General Manager (Works), Uni-Fabs, India.
In charge of the Works Department, Fabricating, Manufacturing, Sales, Marketing, Financing, Economic and Sales Forecasting, Market Research, Pricing, Business Promotions, Advertising, Production, Imports & Exports, Maintaining Sales to Service measures and Maintaining relations with the suppliers & customers.
1983 – 1985, Graduate Research Assistant
Economics and Finance Department, City University of New York, New York, U.S.A.
Investigated the labour market performance and experience of war veterans relative to non-veterans. Conducted a comparative study of economic variables over time for various countries using statistical regression techniques.
1982, Internship, Simpson and Company Ltd., India
Trained in Statistical Quality Control of engine parts and Production Control. Researched cost/benefit aspects of Numerical control machines. Trained in assembly of Perkins Diesel Engines.
CAREER ACHIEVEMENTS
Awarded FELLOWSHIP, Baruch College, City University of New York, U.S.A.
Received ACADEMIC HONOURS, University of Madras and HONOUR ACHIEVEMENT AWARD in Mathematics.
COMPUTER SKILLS
Well acquainted in MFG/PRO which is a 4GL based computer application for the Manufacturing and Distribution business sectors.
Fully knowledgeable in Microsoft Excel, Word, PowerPoint – all Microsoft Office applications, PROGRESS, SAP, Microsoft Project, Access, FOXPRO, LOTUS NOTES, CRM packages and Specialized Statistical packages like SPSS, SAS and WYLBUR
LANGUAGES Fluency in English, French, Urdu and Hindi
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