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PROFILE
Proactive, multi-skilled professional, offering a strong track record of over 20 years in high-paced environment, spearheaded functions in Sales and Marketing, Business Development, Business Information Analysis, Business Intelligence and Marketing Consultancy in petro products, petrochemicals, plastics, LPG and CNG auto fuels in Indian and global petrochemical companies. Cost effective professional, recognized for high professional merit & excellence in the entire career, ensuring customer satisfaction by achieving performance parameters delivery & quality norms.
Expertise in and sound domain knowledge of Marketing, Marketing Research and Market analysis tools, Business development, Business Intelligence, Marketing Consultancy, and Business Analysis. Leverage keen analysis, insights and team approach to drive organizational improvements and implementation of best practices. Working in high pressure environments with strict deadlines and multiple deliverables, Superior communication and interpersonal skills, capable of resolving multiple and complex issues and motivating staff to peak performance.
Core competencies: „g Sales „g Marketing „g Business Development „g Business & Information Analysis „g Relationship Management „g Channel Network Management „g Key Account Management „g Distribution Network Development „g Market Analysis „g
EXPERIENCE & PROFESSIONAL DEVELOPMENT
MARKETING CONSULTANT, Sep 2008 ¡V
* Marketing and Business Development for LPG as auto-gas in India and Madagascar.
* Market Analysis assignments for LNG, LPG and polyolefin.
* Development of products and niche markets for downstream plastic processors.
* Developing Indian polymers processors data base.
* Petrochemicals marketing services to Middle Eastern Producers in INS region.
* Global Petrochemicals Business Intelligence Services
BUSINESS INFORMATION ANALYST, Apr 2005 ¡V Aug 2008
Saudi Basic Industries Corporation [SABIC], HQ, Riyadh, KSA
* Challenged to extend Business support by providing required data and analysis to the long term strategic planning and business plans with market research.
* Monitor knowledge management and Business intelligence ¡V Development and maintenance of Polyolefin historical and estimated databases and data sets, region and country wise feedstock and polyolefin market analysis, market outlook reports, customer profile database developments.
* Identifying, recommending and subscribing useful business intelligence secondary sources for continuous market information in association with centralized information centre.
* Business performance measurement ¡V preparing, presenting, discussing periodical key performance indicators [KPIs] with business decision makers to assist the business in controlling aspects.
* Market intelligence reports ¡V periodical market events, sentiments, customer and producers inventories, plant shutdown and closures, upcoming new capacities, long term market analysis
HEAD ¡V MARKETING OPERATIONS, Mar 2000 - Feb 2005
Confluense, Marketing Consultancy Firm, Mumbai
* Entrusted with the market development for services, formulating & executing successful strategies to the SMEs in plastics, petro-products, LPG/CNG alternative auto-fuels, polymers, IT products and call center technologies, educational institutes and couriers.
* Marketing research services ¡V developing customer databases, product and pricing surveys, conducting situational analysis for various market segments.
DIRECTOR ¡V MARKETING, Jan 1995 - Feb 2000
Nirmala Multi-films Private Limited, Karnataka & Maharashtra
* Taken on board to handle the entire gamut of activities related to marketing, market and business development operations of various market segments for multi-layer films for various applications.
* Ensure optimum product mix strategies to attain maximum netbacks, achieving maximum on-time delivery so to keep customers satisfaction as packaging film is one of the critical products to have optimum inventories due to price volatilization, were the challenging tasks.
* Identifying business opportunities in various geographical segments and implementing similar projects with set growth targets.
AREA SALES MANAGER ¡V DEPUTY MARKETING MANAGER, Jan 1990 - Jan 1995
Oswal Petrochemicals, earlier Union Carbide India Limited, Mumbai
* Tasked with effectively handling the Sales and marketing of petrochemicals and polymers, identifying markets for various applications of LDPE, MDPE and XLPE, identifying and selling propylene, LPG, Acetylene Black, Benzene, Toluene, Ethyl and Butyl acetates, Butanol and Acetic acid to existing and new customers in India.
* Accountable for market development for LDPE cable sheathing compound and developing major accounts in jelly filled telephone cable industry spread all over India.
* Ensuring customer satisfaction, maintaining satisfaction of key accounts with thrust on delivery schedules, pre and post sales services and consistence product quality.
Prior Experiences:
* Sales Officer, Savita Chemicals Limited, Mumbai, Mar 1987 - Jan 1990 ¡V Selling petro-products like transformer oil, cable filling compounds, liquid paraffin, petroleum jellies to JFTC, transformer makers, state electricity boards through direct and distribution network all over India.
* Management trainee-Sales officer ¡V Marketing officer, Couple manufacturing units, Mumbai, Sep 1983 - Feb 1987
NOTABLE ACCOMPLISHMENTS
- Instrumental in the introduction of LPG to parallel marketing companies in India.
- Breakthrough in converting Tata Electric Companies, as key customer for transformer oil.
- Achieved 1000 MT per month LDPE cable sheathing compound to JFTC companies in India.
- Successful dealers network development for commodity polyethylene products in India.
- Completed market consulting assignment of implementing well developed business plan for LPG and CNG auto gas kits in Mumbai, Thane and Navi Mumbai.
- Credited for an outstanding performance in direct industrial marketing of polymers like LDPE, MDPE, XLPE, Propylene, LPG, Acetylene Black, Benzene, and Toluene, solvents like Ethyl Acetate, Butyl Acetate, Normal Butanol, and Acetic Acid.
EDUCATIONAL CREDENTIALS
MMM - Masters In Marketing Management, JBIMS, Mumbai University, 1992
MBA - Masters In Business Administration, KIMS, Karnataka, University, 1983
B.SC. - Physics, Chemistry and Mathematics, Karnataka University, Dharwad, 1981
Certification Courses: Certificate course in computer operations, programming in Java and C and SAP ¡V BIW ¡V Techno-functional module.
Computer Knowledge: Proficient with the use of Microsoft office, info gathering via web mining, data analysis, report preparing and presenting.
Trainings/Papers/Training/Contributions
- Descriptive study on Petrochemical Industry in India, Absenteeism and its eradication, Inventory carrying cost and its impacts as a part of the two masters degrees in management.
- A descriptive study on crude oil prices and impacts on its derivatives value chain.
- Completed the following studies in co-ordination with industry consultants - Middle Eastern Polyolefin Producers Strategies, North African Market Study for Polyolefin products and Natural gas/ Crude oil value chain studies.
- Authored a Special paper on ¡V Critical Information and Business Analysis Tools ¡V presented at 7th SABIC Technical Meeting [STM] during 2007.
- Training in - SABIC Strategic Marketing, Advanced Value Based Marketing Management, Advanced Marketing Research & Analysis and Business Intelligence Workshop, at SABIC Learning Center, Riyadh, SABIC Europe.
PERSONAL DETAILS
Nationality: Indian
Languages Known: English, Hindi, Kannada and Marathi
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