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PROFESSIONAL SYNOPSIS
---------------------------------

High talented Middle Management Professional with over 7 years of experience in developing, directing, and implementing sales, marketing and business development strategies for leading companies from Petrochemicals Products Manufacturing / General Commodities Trading / IT Industry for the Middle East & South East Asia Region. Recognized as a top performer consistently achieving annual sales / financial goals.

* Executive strategist adept at designing and launching powerful business development /sales plans.
* Combines passion for sales and marketing with commitment to contributing to an organization's bottom line. Ability to lead teams to achieve corporate branding, and marketing goals.
* Recognized exceptional work ethic, and commitment to organizational objective. Exceptional skills in implementing strategic plans and initiatives that exceed goals and objectives.
* Well contacted with Captains of the Industry and Top Officials in the multinational organizations in UAE and the whole of Middle East / South East Region.
* Strategic and creative thinker with effective communication and writing skills in English /Arabic / Malay. Excellent self-motivated, enthusiastic, and committed to professional excellence. Seeking an opportunity with a Multinational Company / reputable Group as Business Development Manager Position where my skills and experience will have a valuable impact.

CORE COMPETENCIES
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►Business Development Management
►Relationship Management
►Team Building and Leadership
►Strategic and tactical Planning
►Performance & People Management
►Cross-Cultural Work Environments
►Forecasting / Budgeting
►Market Identification / Penetration
►Key Account Management
►Procurement Management

PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS
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Malaysian International Trading Corporation (MITCO) PETRONAS Sept-2003 to date
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Country Representative – Middle East Dubai, UAE
Total staff of division – 350 employees Turnover: Dh17b

Provide highly strategic and tactical leadership as Country Representative of this leading company engaged in the business of Petrochemical Products & General Commodities trading. Maintain complete autonomous decision making authority within the areas of strategic planning, sales, marketing and business development functions.

Key Strategic Accomplishments:-

* Responsible for exploring, identifying and seeking business opportunities for the company products in the Petrochemical & General Commodities Sector through direct sales in bulk to/from Petrochemical firms, in the assigned territory of in the Middle East / South East Asia Region to ensure market penetration, growth, market share and profits are maximized.

* Direct responsibility for achieving Revenue Budget set and agreed with the Management including profitability forecast, preparation and implementation of annual business plan with business management in the market.

* Spearheaded and grew Annual Sales of the company in the territory by 13%, surpassing management expectations and forecasts. Commended by the management for consistently over achieving the sales target.

* Travel extensively as a Corporate Ambassador, generating high visibility for the company. Identified new markets to penetrate and recommended strategic plans to increase business.

* Established contacts and developed relationships with clients in order to secure business.

* Initiate and organise what is required to achieve the business objectives in the region.

* Contribute to annual business planning process with other areas in order to create clear goals for the business which reflect marketing priorities for the Products of the company.

* Actively involved in the business assessment and development, sourcing and procurement of products from local and international suppliers, forecasting and budgeting.

* Skyrocketed new customer acquisition by adding new customer to the company's list thereby accelerating the revenue growth & improved market position of the company.

Bateel Asia Sdn Sep-2001-Aug-2003
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Project Executive Malaysia
Total Employees: 23

Provide leadership and direction to this leading company engaged in the business General Trading and Retailing in Corporate Gift Products. Maintained complete autonomous decision making authority within the areas of strategic planning, new business development, sales and marketing, finance, operations, Safety & Security, Creative Merchandising & Display, Inventory Management & customer service, human resources, forecasting, budgeting, and P & L performance functions. Directly supervised 15 Staff.

Key Strategic Accomplishments:-

* Spearheaded and successfully conducted Project Feasibility Studies for marketing and promoting the sales through Retail Stores. Opened 3 Retail Boutique Stores in Singapore / Indonesia / Malaysia.

* Responsible for promoting the sales of – Corporate Gift & Promotional Products in the territory of though Retail Boutique Stores / Corporate / Government / Institutional clients through direct sales.

* Responsible for maximizing store contribution through exploiting every opportunity to drive sales, reduce stock loss and maintain cost controls and delivering the highest level of motivation to the staff members and development of team members.

* Ensuring individual and store compliance with all company regulations and procedures.

* Responsible for deciding store layout and stock positioning and managing stock availability.

* Responsible for applying and maintaining guidelines and standards for visual presentation and store appearance and recommending and coordinating in-store promotions. Including all aspects of POS and store key control.

* Dealing and negotiating with the international suppliers from for procurement of Gift Products.

* Planning and implementing promotional activities for the store to maximize the revenues.

* Responsible for setting targets & budgets for the sales team as well as implementing various training programs for the development of the sales force for the optimum output in line with the market needs & opportunities.

* Providing leadership, counselling and career guidance for the development and guidance of all the staff.

* Recruited, trained, mentored, appraised and supervised retail sales associates.

CrimsonLogics May-2000 – Aug-2001
-------------
Legal Executive Singapore

* Responsible for providing legal advice for the purpose of negotiating contracts worth SR. 40 Million with the Ministry of Finance of Saudi Arabia to set up-e-filing system know as 'Saudi EDI' to promote & reduce commercial risks in applicable legislation.

* Performed review / conducted study of the intellectual property laws in Saudi Arabia and Conducted feasibility study of the need to the e-filing for the Saudi Arabia custom and other areas of interest and provided seasoned expert advice in developing and implementing of strategies to protect the company's business interests.

* Performed extensive legal research on various commercial aspects and prepared relevant legal documents.

ACADEMIC QUALIFICATIONS
-------------------------------

ACCA (Part-Time ) Paper F2, F3, F4 & F5 -2002
Singapore Accounting Academy

Bachelor of Law LLB (Hons) -2000

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