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SENIOR EXECUTIVE ¨C CEO/VP/GM/ /SM
SALES * MARKETING * MANAGEMENT * OPERATIONS

A visionary and holistic manager who's widely exposed to sales and marketing, management, operations, distribution, business development, and strategic planning. An exemplary leader with all-round capabilities and have proven track records in increasing revenue, market share, and profitability. Possess the marketing wits, resourcefulness and creativeness to thrive in dynamic and fluid environments while remaining pragmatic and focused. A dynamic change agent in repositioning organization to meet ever changing needs.
COMPETENCIES

¡ñ Visionary Leadership
¡ñ Management
¡ñ Operations
¡ñ Strategic Business Planning
¡ñ CRM
¡ñ ERP
¡ñ Strategic Alliance
¡ñ Acquisitions & Promotions ¡ñ Mentoring & Coaching
¡ñ SHE
¡ñ Quality Management System ¡ñ Change Management
¡ñ Market Development
¡ñ Product Development
¡ñ Accomplished Spokesperson

EXPERIENCE
GEORGE KENT (MALAYSIA) BERHAD May 2008- Present
Assistant General Manager
Serve as Assistant General Manager for RM22 million Product Sales Department of Industrial Division.

Assuming full responsibility for the bottom-line factors, including division vision, long-range strategic planning, product management, and business development activities. Direct all operations and projects that comes with the task of building the business and increasing the turnover by 5 folds in 5 years. Provide cross-functional management and training; and general oversight of the company employees.

Key Achievements:
Opened new business channels and established strategic business alliances with key customers.
Developed and introduced a range of new products that strengthened market position.
Created a more responsive and market-driven organization resulting in increased customer satisfaction.
Developed new business model and strategic business plan.

EASTERN PRETECH (MALAYSIA) SDN BHD 2006-May 2008
Manager, Plasters & Mortars Division
Served as Manager for the RM22 million product division serving the construction industry in the global markets.
Directed the overall management of the division with a 70,000 MT annual production facility and provided leadership in all key areas of operations, sales & marketing, quality system management and R & D. Also tasked with providing strategic vision, tactical direction, and wide-reaching daily management to drive growth momentum and achieve short and long-range goals in meeting business and profit objectives.

Key Achievements:
Increased sales revenue by more than 30% and bottom-line by 20%.
Designed strategies that repositioned the company and regain leadership position in the local market.
Elevated personal accountability and motivation among associates, heightened morale, reduced employee turnover, and increasing customer satisfaction.
Expanded market reach by developing strategic business alliances in cross-market segments.
Redefined its market orientation strategy and positioned as total solutions provider.
Built new export markets in the Pacific Oceans and Sri Lanka.

MOX GASES SDN BHD 2002-2005
National Sales Manager, Scientific Products 2004/2005
Held overall management responsibility for the RM30 million business division. Guided and mentored the executive team in optimizing sales and profit, gross margin, inventory turnover and customer satisfaction. Formulated the strategic direction, business plan and objectives, and redefined operational and marketing processes that created a more responsive and market-driven organization.

Key Achievements:

The division achieved a year ¨Con ¨Cyear growth of more than 20 %.
Employed proactive strategies in-sync with emerging market trends to lead evolution through business remodeling that strengthened competitive edge.
Guided organizational restructuring and change management programs that transformed the business unit into a cross-functional, customer-focused team that produced striking increase in internal efficiency while improving responsiveness and solutions to customers' expectations.
Provided mentoring, guidance and motivation to associates which, heightened morale and resulted in increased customer satisfaction.
Transformed an under-performing sales team by resolving long-standing issues, and instituting incentives that enhanced performance while elevating morale and motivation.

Business Development Manager 2002/2004
Served as a key member of the strategic Marketing team that is tasked with the development of new business initiatives. Formulated strategic vision, business plan & objectives and designed functional infrastructure to support growth in the changing market environment.

Key Achievements:
Designed the Packaging Rationalization Strategy that involved a capital expenditure of RM30 million that was approved by the Board of Directors.
Conceptualize the need for the strategic reinvention of the company - Project Gemilang.
Reengineered the promotion strategy for key market segment that is more effective and improved on customer satisfaction.
Designed the new Operating Model for Cryospeed, a niche product that entrenched its market leadership position.
Designed a new pricing model has made market segmentation strategy more effective.

NISSAN INDUSTRIAL OXYGEN INCORPORATED BERHAD 2000-2002
Business Manager, Bulk & Specialty Gas

Held overall management responsibility for the RM25 million division tasked with reorganizing/streamlining the division and jumpstarting stagnant sales. Successfully turn around the Division using multi-prong approaches that included refreshed business strategy, product diversification, process redesign and human resource development.

Key Achievements:
Grew sales by 20% to 30 million in 2 years and increased company market share by 5%.
Transformed an under-performing sales team and resolved long-standing issues that affected customers.
Introduced the CRM concept that made business operations more efficient and customers satisfied.
Championed the use of creative marketing initiatives and repositioned as total solutions provider.
Facilitated and mentored business unit leaders in formulating new vision and strategic direction that successfully repositioned the company as a differential competitor in the market.

KYM INDUSTRIES SDN BHD 1997-2000
Marketing Manager

Held overall management responsibilities in the sales & marketing organization of the company. Recruited, trained and mentored a team of 15 personnel. Implemented effective marketing programs to support business expansion and fine-tuned planning initiatives that fueled business development.

Key Achievements:
Stimulated continued growth with effective marketing strategies and forged valuable and successful business partnerships with strategic customers.
Improved inventory turnover by 20% and decreased dated and distressed inventory.
Developed new product line that increased revenue by 5%.
Developed new export business.
Strengthened its market position and repositioned as total solutions provider.
Transformed an under-performing sales team and resolved all the long-standing issues with customers.

MALAYSIAN ROOFING INDUSTRIES SDN BHD 1994-1997 Marketing Manager
Directing all sales and marketing activities for the RM24 million roofing products business, including leadership of sales & marketing, A&P, technical support, and logistics. Accelerated organic growth with existing customers and developed new revenue streams by maximizing distribution and positioning products in nearly every mainstream distribution channel. Restructured organization into customer-focused teams and solved problems on the poor performance in customer delivery metrics and improved efficiencies in promotions.

Key Achievements:
Delivered a year-on-year revenue growth of 10% and increased market share in major accounts and important international markets, including Taiwan, Middle East & Pacific Oceans.
Introduced product line extensions that contributed RM1 million incremental in revenue.
Developed new export markets - Ukraine & Maldives.
Strategically repositioned the company and regained status as dominant market player.
Championed the market-driven eccentrics and repositioned as total solutions provider.

PAKAI INDUSTRIES BERHAD 1990-1994

Marketing Manager

Managed all activities within the sales and marketing organization in the Group. The group core businesses include building materials, fast-food franchising and property development. A key task was driving the business development in both domestic and global markets.

Key Achievements:
Grew revenue by 20% to RM5 million and secured new markets as well as expanding customer base.
Developed promotion campaign that clear huge stagnant inventories.
Re-established market leadership position by leading the development of differentiated products, features, and services.
Led management team in identifying and addressing critical problems, reducing and streamlining overhead expenses, strengthening product gross margins, overhauling and improving operational processes systems, resolving quality issues and developed differentiated product lines.

----------------------------------------------------------YEARS 1977-1990-----------------------------------------------------------
Early days of my career were centered on sales, marketing & junior management positions in large FMCG organizations. I developed my strong marketing instincts and service aptitude through the hands-on experience and rank and file exposures.

TEXCHEM CONSUMERS 1988 - 1990
MALAYSIAN TOBACCO COMPANY BERHAD 1983 - 1988
THONG GUAN SDN BHD 1977 - 1982
Key Achievements:
Best Idea Award
Best Employee Award
Sales Achievement Award

-------------------------------------------------------------EDUCATION -----------------------------------------------------------
Master of Business Administration (MBA) ¡ñ Charles Sturt University, Australia
Diploma in Marketing ¡ñ Chartered Institute of Marketing, UK

---------------------------------------------------PROFESSIONAL ASSOCIATION------------------------------------------------------
Institute of Marketing, Malaysia

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