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Resume #83167
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CONTACT INFORMATION:
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SUMMARY OF QUALIFICATIONS:
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Product/Brand management, improving market share, optimizing netback and achieving targets through innovative and proactive business initiative and market are my professional core competence. The competency lies in developing the skills of blending risk management with new opportunity, with an appropriate understanding of institutional and regulatory frameworks. This has been achieved through extensive iteration of business data for denominator management and leakage analysis, adapting techno-economical approach of business tactics in medium term perspective and correct trend analysis of the market and environment for realistic forecasting. "Scenario planning and market expansion", strategic alliance, value based selling and innovative market penetration are key factors in international business. This requires precise understanding of the value chain proposition, factors affecting the market dynamics and effective decision making to leverage the emerging opportunity to attain synergy and success. Role in business development function in utilizing effectively my experience in the petrochemical field and develop business opportunity which are attractive for investment, sustainable and creates long term value proposition for the equity holders. Experience in cross-functional and multi- tasking engagements, with close interaction with people from diverse cultural background has provided me with strong and focused negotiation skill, in joint venture negotiation as key member of the task force and widen my vision to appreciate larger aspects of the business. Higher responsibility have equipped me with team/man management skills. I have repeatedly gained the confidence of junior colleagues by delegating responsibility and imparting effective leadership, to motivate and mobilize resources so that the team's objective as well organization GOAL is achieved.
OBJECTIVE
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To become an effective business manager having ability to handle higher organisational as well as social resonsibility with clear focus on the objectivity.
WORK EXPERIENCE:
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* Over 19 years experience in regional and international marketing of petrochemical products including market analysis and marketing strategy and new business development.
* Skill Set & Domain Expertise ¡V
„« Development of Business Plan & Strategy ¡V eg. Utilizing the core competence of polyolefin marketing, in domestic and international market, to develop business plan for polypropylene project.
„« Joint Venture Formation ¡V Enriched with first hand experience of developing joint venture through negotiation and bringing about a win-win solution to issues related to key terms, like formation and management of JV, business plan, raw material supply and marketing agreement, exclusivity matters, share transfer and valuation etc.
„« Market and Seasonality Analysis - eg. Unpredictable nature of Chinese demand on the global market and trade off between Cost Push and Demand Pull, increase of Chinese demand in pre-harvest season and prior to regional new year etc.;
„« Banking Operation & Risk Management ¡V eg. Criticality of documentation, confirmation of credit for high risk countries and customers in direct business, negotiation with bankers for market competitive offers
„« Shipping & Logistics ¡V eg. negotiation with lines for shortest voyage time, close co-ordination with shipping lines and agents to ensure timely dispatch of cargo etc.
* Geographic Experience ¡V South & East Asia ¡V China, India, Vietnam, Bangladesh, Nepal, Sri Lanka, South Korea, Taiwan, Thailand, Philippines, Indonesia, Malaysia, and Singapore; Europe ¡V Spain, Germany, Italy, France, Switzerland, United Kingdom, Belgium and Holland and Southern Africa
* Functional Expertise ¡V Regional & International Marketing, Development of Business Plan, Joint Venture Negotiations, Managerial Functions
* Lived across India, traveled extensively internationally and flexible on relocation
Experience History:
Essar Energy,Mumbai,India General Manager ¡V Business Development (Polyolefins)
August,2006 until now Impart leadership to a team of experienced personnel in developing the business plan for the upcoming new petrochemicals project of significant capacity. Actively participate as core member of the multi-disciplined task force in presenting the detailed project report for appraisal and syndication for raising debt fund.
Evaluation and bench marking of the product from the selected technology, developing detailed business process, (domestic and export) compatible with ERP (like SAP), suggesting modern day logistic model to create an edge over competition, market seeding and trading initiative and end use analysis study are the key areas of responsibility undertaken as the leader for the polyolefin business function.
Actively took part in the Joint Venture formation for Acrylic Acid Project and played a prominent role in striking agreement in the key areas of the negotiation, including commercial agreement, raw material supply agreement, exclusivity agreement, JV formation and management, share valuation and transfer issues, marketing agreement etc.
Meteor Pvt. Ltd
November'03 - August'06 Senior Manager - Asian Region- Polyolefins.
As a team leader the key responsibility was to develop business, and customer base in SEA/FEA. The key deliverables include increased market share and business growth in target market like China and Vietnam. Establishing relation with producer and creating a strong network for continued supply support on sustainable basis.
Haldia Petrochemicals Limited (HPL), Kolkata, India
December'97 - November'03 As the Export Manager was responsible for setting up the Export Division and make it an independent profit centre, and establish the Brand Equity of the products of the company (a Greenfield project) in diverse markets such as China, Vietnam, Western Europe, Bangladesh, South Africa and East & North Africa.
Developed the eastern regional Office through team formation and systems implementation (SAP R/3-S&D Module), establishing business memoranda and regional channel network, conducting market seeding and developing strong customer patronage
Indian Petrochemicals Corpn Ltd, Vadodara, India
September'89 - November'97 As the Senior Marketing Officer, primary responsibility was marketing and distribution network of company's product in Eastern and Southern India; revitalized the archaic distribution network; participated as an active member of the company's product pricing Committee; offered technical assistance to customers; succeeding in recovering 70 per cent of bad debts amounting to US$2.5 million and putting back the distribution system on track.
Flakt (India) Ltd, Maheshtola, India
July'88 - September'89 As the Graduate Engineer Trainee, got oriented in the various business function the organization participates, viz., pneumatic conveying, air conditioning and ESP.
EDUCATION & CERTIFICATION:
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Jadavpur University
Kolkata, India, May 1988
Graduated in Bachelors in Chemical Engineering (B.E.)
Conferred "BLUE" in the university for contribution to the university cricket team; captained the university cricket team and represented West Bengal and Eastern India in First Class Cricket.
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