Resume - Marketing Leader

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Resume #83631

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"Dynamic Marketing Professional with a Reputation for Leadership and Success"

Proven leader with exceptionally strong marketing and brand management experience, seeks to provide leadership and vision in a progressive or high growth organization that welcomes fresh ideas, initiative, and dedication. Possess exceptional ability to work under high pressure, offering 15+ years of compliance and financial administration experience. Utilizes strategic planning and market development techniques, with solid financial management expertise as a basis for product deployment success. Skills and abilities transcend specific industries.

AREAS OF EXPERTISE

* Strategic Planning * Team Leadership * Business Development
* Brand Management * Market Research/Analysis * Profit/loss
* Market Development * Lifestyle Marketing * Consumer Insights

PROFESSIONAL PROFILE
CORE STRENGTHS:
* Strong Strategic Planning/Product Life Cycle Planning
* Keen insights on General Market and Multicultural consumers
* Strong General Management skills-the ability to recruit, organize, motivate and lead large teams effectively towards common corporate goals
* Exceptional Business Development skills
* Possess the rare combination on creative insight, analytical skills and the ability to effectively articulate solutions
* Diligent and astute at identifying problems, understanding the problem's origin, then strategically and tactically laying out plans to revamp the situation
* Experienced at managing large teams working for Fortune 500 companies and high growth startups
* Strong public speaker
* Bottom line driven

PROVEN METHODOLOGY:
* Achieve corporate objectives through strong marketing and account management
* Meld marketing and sales goals into existing corporate procedures and initiatives
* Communicate and interact effectively with all levels of management, regulatory agencies and customers
* Identify, establish, and manage strategic relationships to leverage significant long term business opportunities
* Effectively manage projects from conception through completion
* Manage cross functional and multi discipline groups towards corporate goals utilizing diplomacy and situational leadership
* Ensure customer service and satisfaction is afforded highest attention and priority
* Successfully build and maintain key corporate relationships

EDUCATION

MS – Business Administration – 1991
St. Michael's College, Colchester, VT

BS – Business Administration – 1989
St. Michael's College, Colchester, VT

CAREER PATH

EVP/Group Account Director the ad*itive 5/01 – Present

Executive Management of all major accounts: Work with clients and brands to strategically identify ways to position their brands and/or company in the minds of their target consumer groups. Responsibilities include business development, stakeholder management, internal operations management and fiscal responsibilities. Clients range from very established brands to start-up brands. Lifestyle marketing clients that I have worked with include; The American Legacy Foundation (Truth), Reebok, Sprite, Vitamin Water, Volkswagen of North America and Yum Brands. I have also worked with brands such as Amtrak, Choice Hotels, Colgate Palmolive, GSK and The Johns Hopkins University. Responsibilities include client management, strategic planning, business development and managing teams that created and developed television, radio, print ads and special promotions on time and within budget. Most of our work is with clients and brands to create connections with 18-35 year old consumers via lifestyle marketing.

VICE PRESIDENT, PRODUCT MARKETING On Site Access, Inc. 6/00 – 5/01

Identified and managed strategies for new product offerings, as well as market expansion plans for a $250M building communications provider of voice and data services. Major Functions: Directed operations in 15 United States markets and in Toronto, Canada and presented all plans, strategies and progress directly to the CEO. Developed and implemented a product introduction process and facilitated development by serving as the corporate liaison for all new service and product launches. Initiated Service Level Agreements with new and existing clients for all voice and data products. Introduced new services and products to existing and prospective customers, including international long distance, Web Hosting and products and services unique to OnSite Access such as Unified Communications Service and Hosted Microsoft Exchange. Assessed existing sales commission plans and improved them by introducing several promotions that improved margins, revenue intake and sales opportunities and increased monthly revenue by 68%, average revenue per customer by 42%, total number of customers by 60% and gross margins by 4% in the first six months.

VICE PRESIDENT, PRODUCT MARKETING Prism Communications Services, Inc. 9/97 – 5/00

Maintained existing accounts and fostered new and improved relationships with existing and potential customers for this $3.4B national telecommunications and Internet service provider. Major Functions: Evaluated standard operating procedures, made recommendations for improvement and implemented plans that stabilized operations, diversified customer portfolios and increased corporate shareholder value and increased the market value of the company 300% to $3.4B. Led project teams and administered $10M in expense budgets and $5M in capital expenditures. Designed and managed an infrastructure that focused on all aspects of end user accessibility and marketability and led the company through a complex R&D cycle that initiated new technology offerings that expanded 32 markets and delivered increased market share and revenues. Coordinated with team members and business partners, set pricing, negotiated contracts, and nurtured account/client relationships. Oversaw and supervised the launch of 13 DSL services, including voice services, to residential and business customers and directed the implementation of the Virtual Private Network Service line.

DIRECTOR Verizon, Inc. 8/90 – 8/97
INTERNET II STRATEGY (1996 – 1997)
MARKET DEVELOPMENT (1996– 1997)
BROADBAND PRODUCT DEVELOPMENT (1995 – 1996)
WHOLESALE MARKETING – VARIOUS DUTIES (1990 – 1997)

Directed and participated in multi-million dollar technology development and market expansion efforts for this $35B telecommunications network company. Major Functions: Created and troubleshot business processes that acquired and integrated advance technology products, services and development into existing and new product and services offerings. Grew revenue from increased sales by 1200% from $300K to $3.6M in one year and $10.8M in two years. Assessed new business opportunities, developed, and coordinated a plan to integrate the University Corporation for Advanced Internet Development (UCAID) products and services into our existing products and service offerings. Evaluated market competition and potential and positioned the company as the primary provider of broadband Internet services, managing the project with an expected ROI of 175% form inception through the first stages of implementation.

GREG B. THOMAS Page Three

WHOLESALE MARKETING – VARIOUS DUTIES
Supervised and led marketing and product development efforts for the wholesale carrier sales organization and hosted events, press avails, panel discussions and cooperated with Sprint, AT&T and MCI/Worldcom to identify opportunities to further increase revenue and products with major carriers. As a result, received and was awarded the "Leader in Excellence" recognition and was a 1997 Excellence Award finalist for work done with Sprint. Developed and managed a SONET-based product and implemented pricing and promotion strategies for a service offering that provided point-to-point infrastructure for three major national wholesale carriers and earned over $30M in revenue. Oversaw and administrated the development and deployment of new products and services such as Frame Relay, Enterprise, Private Line, Cell Relay and DS1/DS3 services. Implemented complex funding agreements, ensured regulatory compliance, and performed competitive market and profitability analysis. Held authorization to make marketing cost and capital expenditures. Initiated co-supplier partnerships. Managed and administrated one of the largest promotional campaigns in company history.
SPECIALIZED TRAINING

- 1996 – Executive Leadership Program – Wharton Business School, Philadelphia, PA
- 1994 – Project Management Certification – George Washington University, Washington, DC
- 1993-1996
- Telecommunications Finance & Accounting
- NYNEX Marketing Institute for Product Management Certification
- UNIX, C++
- Advanced Technology
- Solution Selling

AFFILIATIONS

- Board of Directors - Burroughs Community Center, Bridgeport, CT
- Board of Directors – South-end Community Center. Stratford, CT
- Co-Founder – ConnecTalent summer development and AAU. A program designed to teach life skills and the benefits of athletic involvement while helping high school basketball players develop skills during the off-season.

EXCEPTIONAL REFERENCES AVAILABLE UPON REQUEST

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