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17 years of sales and marketing, management and leadership experience. She has extensive industry knowledge, coupled with a solid history of sales success and the ability to develop sales potential in new market areas with strong account planning and relationship-building skills. Her experience in the Asia Pacific and United States has allowed her success in securing large contracts with various oil and gas operating companies. Her past roles include providing software solutions and consulting services for drilling and completions, geological/geophysical interpretations, information management and infrastructure, reservoir management, production optimization/operations,real-time visualization technologies and seismic processing.

* Self-motivator with high energy and results-oriented.
* Solid background in technical product and solution sales
* Very familiar and has very good understanding of oil and gas business in Asia Pacific and in the United States.
* Excellent communication, presentation and negotiation skills
* Experienced in project management, managing consulting (services) and software sales

Specialties:
Marketing
Business Development and Sales Strategy-Account Planning
Managing Consulting (services) and solution sales
Project Management (Certified from The George Washington University)
Networking

EMPLOYMENT HISTORY
Managing Director January 2009 – June 2009
Explora Seismic Services, Inc – Houston, Texas
Accounting & Finance
* Oversees ESS's financial accountability and controls; ensures appropriate fiscal controls are in place to meet statutory compliance and integrity of data and statements
* Oversees organization's budget process; established timelines; provides support to management team ; holds management team accountable for process
* Manages the administrative requirements of ESS record keeping, research, calendar management, and reporting to President.
Operations
* Build strong business relationships with a range of established and new client contacts, implement multi-channel marketing and sales strategies globally, drive sales, support negotiations and close deals
* Evaluate sales opportunities, educate the market and generate effective proposals.
* Working closely with Data Processing department for tender/bid, proposal and contract preparation.
* Manages in-house support staff and supporting consultants, partners and vendors
* Manages the development, implementation and tracking of ESS's annual budgeting process
* Such budgets shall be sufficient depth to form the basis for the planning process and for financial performance comparisons.
* Coordinates with President and the Management Team to monitor the activities of ESS; identifies and analyzes information to give early warnings of potential problems and recommend corrective action.
* Conduct regular meetings with team members to ensure that priorities are clear and coordination is good.
* Oversees the office space and office system needs, purchasing equipment, supporting hiring processes, timesheets, expense reimbursement, securing insurance, etc.
* Oversees preparation of annual report, other outreach materials and the website.
* Acts, as needed, in the absence of the President.
* Excellent time management and organization skills for managing multiple, diverse, and conflicting activities and project teams.
* Conduct market research, action planning, and development of key strategies including staffing, consulting and partnerships.
* Implements all short term operating objectives, plans and programs.
* To source out and update information for tender.
* Maintain an awareness of competitive market place activities, pricing, new players and other changes that could affect the business.
Human Resources
* Oversees compliance with ESS's Personnel Policies and Procedures Manual, and recommends additions to, and/or modification of, the manual and other operating guidance of ESS, as part of the Management Team
* Manages new hire instruction of policies and procedures, and completion of all appropriate forms
* Oversees benefits and payroll administration
* Performs leadership and management duties including mentoring, setting examples of professionalism, developing a positive culture and conducting performance appraisals, while ensuring the highest levels of quality care.
* Manages the periodic review of the employee's benefit, package and recommend changes

Business Manager (U.S. and International) 2008 – December 2008
Explora Seismic Services, Inc – Houston, Texas
* Responsible for taking a lead of Sales & Marketing department for current and new business development for seismic processing and data management within the U.S. and International.
* Plan and implement sales and marketing strategy in line with company visions and objectives.
* To direct pre and post sales services to prospect customer with a commitment to exceeding client expectations for all tasks undertaken and services delivered.
* To develop all marketing materials/tools including website, brochures and PowerPoint template and sales report.
* Giving an update of company activity to team members and local partner.
* Good understanding of economic and industry trends to enable the company to focus correctly.
* To develop a thorough understanding of client needs and to deal with client requests in an appropriate manner.

Sales Manager (Asia Pacific) 2006 - 2007
Roxar, Inc – Kuala Lumpur, Malaysia
* Responsible for direct sales and key account management for Asia Pacific customer in selling solutions, services and training for Irap RMS, Tempest, VisualVoxAT, EnaABLE and Fieldwatch/Fieldmanager.
* Coordinating with a team of account managers and sales channel partners and agents in the region to ensure sales revenue targets are achieved.
* Ensuring the M&S, training and services revenues are maintained and grown commensurate with new software sales.
* Prompt and accurate coordination and use of CRM system for customer contact database and opportunity management for the region
* Prepared sales forecast report (Pipeline, Monthly, Order Take, Operation reports) for the region for Roxar management in Norway.
* Formulating a 2 to 3 year sales strategy plan for the pursuit of sales growth in Asia Pacific by product groups.

Senior Business Manager (East Asia) 2005 - 2006
Landmark Graphics (Halliburton-Drilling, Evaluation and Digital Solutions)
Kuala Lumpur, Malaysia
* Responsible for selling solutions, consulting and training for drilling and completions, geological and geophysical technologies, information management and infrastructure, reservoir management. Production optimization/operations and real time (visualization technologies).
* Developing and maintaining new or current business opportunities for Malaysia and Brunei, Singapore and Philippines customers – PETRONAS, Murphy Oil, Talisman, Hess, Shell, CS Mutiara, Total, Exxon Mobil, Newfield Peninsular, Carigali Triton (CTOC), Carigali PTTEPI (CPOC), PCPP, PNOC, Brunei National Petroleum, PTTEP and Petrofac..
* Collating comprehensive proposals, quotations and tender documents entailing software pricing and technical resourcing.
* Develop client relationships with services provided by regular client site visits and follow-up.
* Involved in budget and marketing planning for 2006 Financial Year.

Account Manager 2003 - 2005
Corporate Communications Manager
Neural Oilfield Service / Neural Group of Companies – Kuala Lumpur, Malaysia
* Responsible for selling an International product and services and acting as their local agents in Malaysia includes Drilling Rigs (Diamond Offshore), Inflatable Packers (TAM Intl), Sand Control Screen (Con-Slot), Permanent Down hole Monitoring System (Corelab), Well Construction & Drilling Analysis P1 & C1 Software (Peak Intl), Professional Manpower (Peak Intl), Tubing (Owen), Geological and Seismic Studies (GX Technology), Well Leak Repair (Seal-Tite Intl), Rigless Well Intervention, Sub Sea and Marine Services and Data Distribution Services (Cabaco), E-Learning (IHRDC).
* Monitored a sales forecast/budget and tracking the project status to evaluate marketing progress
* Organized all types of drilling activity and worked closely with engineers, operations, principal and high-level management personnel.
* Assisted in developing and implementing the PR strategies and programs to portray a good public image for 5 subsidiary companies under Neural Group of Companies- Neural Services, Neural Oilfield Service, Neural Manufacturing, NS Integrated and Neural Chemical.
* Managed and maintained an ongoing events and activities calendar for the group of companies by assisting in organizing the event.

Sales Manager 1993 - 2005
Hotel Istana, Pelangi Beach Resort Langkawi, Concord Hotel
Kuala Lumpur, Malaysia
* Procured room sales and banquet bookings
* Maintained and developed an extensive corporate client base, including the development of new business.
* Serviced an existing account with Local and International organizations
* Preparing a weekly/monthly report and the annual sales and marketing budget for the hotel.
* Periodic travel to assess performance and client's acceptance of services and sales presentation.
* Obtained and managed Market intelligence feedback on market trends and competitors.
* Organized local and International events

EDUCATION
University Science Malaysia Penang, Malaysia 1998- 2001
* BSc. of Business Management (Honors)

Training
* Strategic Selling Program - Miller Hieman
* Conceptual Selling Program - Miller Heiman
* English Language Achievement (Business Intermediate) – British Council
* Powerful Sales Negotiation Skills – IQPC
* Code of Business Conduct – Halliburton Energy Services
* Creating The Future – Halliburton Energy Services
* Team Building – Baker Communications Inc, US
* Managing Projects – The George Washington University (School of Business)
* Proposing To Win – LORE International Institute, US
* Corporate Business Writing – Gazalie Rafeah Ali & Associates
* ISO 9001: 2000 Internal Auditing – SIRIM
* Relationship Marketing – Partners In Quality Consultancy
* Enhancing Reservations Sales Program – HSA International
* The Psychology Of Selling - Partners In Quality Consultancy

PROFESSIONAL MEMBERSHIP

* Member of Society of Petroleum Engineers (SPE)
* Member of The Society of Exploration Geophysicist (SEG)
* Member of South East Asia Petroleum Exploration Society (SEAPEX)
* Member of The Geological Society of America (GSA)
* Member of Houston Geological Society (HGS)
* Member of American Association of Petroleum Geologist (AAPG)
* Member of Geophysical Society of Houston (GSH)
* Member of Project Management Institute (PMI)
* Member of Houston Women Energy Network (WEN)

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