Resume - JOHN MARDEN - MARKETING AND NEW BUSINESS DEVELOPMENT LEADER

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Resume #84242

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OBJECTIVE: MARKETING AND NEW BUSINESS DEVELOPMENT LEADER

Innovative marketer with more than 15 years experience leading successful global marketing teams to create and sell profitable new products based on customer insight and applied technologies. Change Agent. Expert at market dynamics, developing strategic vision, communicating at all levels, and leading cross-functional teams to execute "big picture" ideas.

BUSINESS LEADERSHIP HIGHLIGHTS 1989-Present
* Developed and led sales of "Impressions" suite of private label marketing services for Deluxe.
* Implemented "Ecomagination" green business initiatives across GE.
* Corporate Marketing Initiatives executive for GE Energy and GE Oil & Gas – Organized Segmentation, "Voice of the Industry" and coordinated GE sales approach.
* Implemented Net Promoter Score customer insight initiative across all GE business units.
* Developed and executed marketing and sales strategies to build Honeywell Energy Services Performance Contracting (ESPC) into a $300M market leader delivering energy solutions to Healthcare, Army & Air Force Bases, Colleges, Public Housing and K-12 markets.
* Incorporated renewable energy solutions into Honeywell ESPC offering. Developed vendor partnerships, built business models, ran marketing and managed sales training.
* Developed profitable Primary Care radiology business for $80M 3M/Imation Medical Imaging.
* Developed, launched and grew $6M Imation Inkjet Media CPG and OEM business.
* Researched and Developed business plans for online energy monitoring/advice/control and buy/leaseback of energy assets through energy supply contract for Unicom Energy Services.
* Led business planning, fulfillment and salesforce development for two unregulated Xcel Energy subsidiaries – $50M Energy Performance Contracting business and Energy Information/Control product line. Later sold to Chevron.

PROFESSIONAL EXPERIENCE
General Electric – Director - Corporate Marketing Initiatives Group 2005-06
Recruited from Honeywell to help shape GE's Marketing strategy across all GE businesses. Reported to GE's Chief Marketing Officer. Led Corporate initiatives to build marketing processes, enhance customer focus, apply Six-Sigma-based rigor to marketing and drive 8% organic growth across GE.
* Led implementation of Net Promoter Score a GE's customer insight metric across GE.
* Managed Ecomagination business initiatives to leverage GE brand in growing environmental markets. Developed, tested and managed Ecomagination requirements with third parties.
* Directed ECOnomics $50K green business plan contest in partnership with Dow Jones. Contest and winners featured in multiple full-color two-page ads in Wall Street Journal, MarketWatch.com and in Barron's "SmartMoney".
* Coached GE teams to pitch $10B+ "Imagination Breakthrough" ideas to CEO for funding.

Honeywell International - Energy Market Segment Manager 2003-05
Led Energy Services Performance Contracting 5-year strategic plan, annual operating plan, product roadmap, marketing and managed annual budgets for Honeywell's Energy Market Segment business growth from $70M to $300M. Energy teams maintained double-digit profitability while growing revenues by 250% and increasing market share from 4% to 12%.
* Developed market sizing, target segments, lead qualification, growth plan and go-to-market execution plan to re-establish Honeywell in the Energy Services business.

JOHN PAUL MARDEN Page Two of Two John@Marden.com

* Developed Integrated Energy Service product to pull through long-term service revenue for funding large onsite energy generation and demand management capital projects.
* Managed Marketing Mix and Product Development Pipeline for Energy Performance Contracting product line, which uses future energy, renewable and operational savings to fund facility, technology and environmental improvements.
* Developed segment models to focus on Department of Defense, Healthcare, K-12 and Higher Education segments for positioning, government partnerships, industry conferences, professional publication PR, improving regulatory climate, direct marketing, demand creation, sales campaigns, solution delivery and win/loss analysis for improvement.
* Created multi-media customer reference database – matrixed by industry/solution/geography.
* Engaged customers and energy team to develop new renewable energy, energy security and energy information/control solutions to be bundled into Performance Contract packages.
* Trained and served as Honeywell Energy Services Media Spokesperson.

Independent Marketing Consultant/Contractor 1999-2003; 2006-Present
Lead cross-functional internal/external product development teams to quickly develop and market test new products based on customer insight. Execute a process of customer insight, collaboration, innovation and behavioral market testing to build solutions that give the customer that wonderful surprise of a needed product delivered the way they want it.
* Clients include Xcel Energy, Unicom Energy Services, StorageTek, Deluxe Corporation and private label marketing services for banks, restaurants and entrepreneurs.
* New products and sales/marketing processes I developed have delivered more than $90M in new annual sales for my clients.

Imation – Marketing Operations Manager (Contractor through Volt) 1997-99
Managed P&L and developed new sales, marketing and distribution channel strategies for $80 million Medical Diagnostic Imaging products to replace those provided by 3M Healthcare before spin-off. Developed marketing program, dealer network, sales and new brand for the growing and profitable radiology clinic market. Promoted to commercialize new growth R&D products based on patents and production capacity into healthcare, imaging and consumer electronics segments. Developed, launched and grew $6M Imation Inkjet Media CPG and OEM business.

Northern States Power (Xcel Energy) – Marketing Manager 1991-97
Cenergy – Unregulated Subsidiary (Now Chevron Energy Solutions) - Developed business plan and managed P&L to grow natural gas marketing acquisition into $50M integrated ESPC business. Created and Managed products, brand and marketing communications team. Led energy services sales and trained salesforce. Secured funding for large capital projects. Developed regional delivery partnerships.

PCL Construction – Project Accountant 1989-1990

NON-CAREER EXPERIENCE
Courage Center Ski Instructor - Provide ski instruction to skiers with physical disabilities.

FORMAL EDUCATION
University of Minnesota – MBA - Marketing
University of Minnesota – BA - Communications and Broadcasting
Associations – Society of Concurrent Product Development, Product Development & Management Association, ASHRAE
Training – Media Spokesperson Training, Spin Selling, Net Promoter Score, Six Sigma Certified, Design for Six Sigma, Oracle DBA, Quality Functional Deployment, Agile/Scrum, MS Office, Website Development, EPA Green Lights.

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