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Resume #64233
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Looking for career enrichment opportunities in Sales & Marketing, Business Development, Technical Services Operations with a frontline organization
________________________________________
 Strategic leader & entrepreneur with a 14 years of successful background building and leading top performing teams focused on exceeding goals in the areas of;
- Strategic Planning - Business Analysis - Business Alliances
- New Setups - Profit Centre Operations - Budgets
- P & L Management - Market Research - Corporate Presentations
- Techno Commercial - Sales & Marketing - Business Development
- Key Account Management - Product Management - New Product Development
- Brand Management - Distribution Management - Promotional Marketing
- Revenue Enhancement - Cost Savings - CRM
- Liasioning/ Coordination - Reports/ Documentation - Team management
- Training & Development - HRM - People management
 Dynamics in orchestration of multimillion dollar projects, start-ups, turnarounds and growth ventures.
 Big picture thinker, talented and driven to impact the bottom line profitability while ensuring staff compliance to business policies & procedures.
 Advanced commercial business consultant & developer, skilled provider of on-job training, guidance and motivation that result in retention of top performance professionals.
 Advanced communicator & cultivator of key relationships with all levels of personnel, clients, business as well as executive managers.
THE HIGHLIGHTS
Holds the credit of receiving the Letter of Thanks & Appreciation from
 Arab Digital Computer Co. Ltd on: Success of Management and excellent Delivery of the turn key (Hand held computer System-mobility-& Metter Reading Project) to The Saudi Electricity Company; dec'06
 Al Ajou Group on:
o Success of Wining the Project of (Operating & maintaining all copier & printer systems of King Khalid University) for three years; Nov'05
o Success of Wining the Project of (Operating & maintaining all copier, printer, Fax & Scanner systems of The Saudi Electricity Company) for Five years; Aug'05
o Outstanding performance in the year of 2004 & wining and installing 100 local area network computer labs for all southern area schools and KKU and some collages.
o Success of Wining the Project of (Smart E-Class and E learning systems from King Khalid University) Dec '04.
o Success of Wining the Project of (Hand held computer System-mobility-& Metter Reading Project); Oct'04.
o Success of Wining the Project of (Smart E-Class from Ministry of Education); Apr'04
o Support extended to the Audio Visual Division; in designing and implantation of different projects: Bio metrics plastic Card printing systems, Security systems and communications systems, total sound and video informative systems, Queue systems Sep'02.
o Outstanding performance in Leading & Couching Sales, marketing, technical services and finance Teams in southern Area of El Ajou Group to achieve the targets; Oct'01.
o Outstanding performance in Distribution Division & achieving 193 % sales; Sep'00.
o Extending supports to per-Sales, Sales and technical supports Teams in Southern area during 1998.
FUNCTIONAL SKILL SET
Knows the Business: Possessing demonstrative capability of transforming business by going beyond the boundaries of traditional People Capital support.
Personal Credibility: Uses personal credibility to influence outcomes beyond own business & Functional area.
Strategic contribution: Creates new concepts in relation to the people that results in improved performance.
Skilful execution: Makes things happen, against the odds in a collaborative way.
Value Champion: Courage to challenge counter cultural vales and behaviors in
Others Champion the organisation values and vision and create a clear and compelling view of future.
EMPLOYMENT PROFILE
Aug'97 to Oct'07: El-Ajou Group Saudi Arabia
System Marketing Manager
The Growth Path Along with Notable Credits
As System Marketing Manager: Mar'07 to Oct'07
 Distinguished efforts towards managing the market research & promotion for promoting various products and services.
 Devising and effectuating business strategies.
 Actively involved in:
o Handling pre sales activities.
o Leading and mentoring different teams in 22 branches consists of 12 Sales managers, 6 product managers, and 5 technical services managers those whom looking for all El Ajou group business.
o Allocating resources between acquisition and retention activities.
o Formulating pricing policies, product life cycle, product forecast and costs.
o Identifying specific growth strategies vis-à-vis our category and customer base.
 Contributed to the extension distribution base by appointing 24 new dealers kingdom wise.
 Organized and conducted promotional activities for enhancing sales.
 Assessed strategic implications of a "steal share strategy" vs. "stimulate demand" strategy.
 Escalated the customer satisfaction level by 2 % by the new call centre procedures reflecting 10% growth in company's revenue.
 Identified new markets by introducing the wireless queue systems into hospitals and healthcare sectors thus improving the product revenue by 15 %.
 Procured the bulk orders bagged with the ministry of defence in Dahran Air Base E-Learning centre with 11 Km UTP network and more than 3 KM of fibre optics network and Cisco Systems.
 Introduced new systems for document archiving that combines scanning and variable printing.
 Successfully designed streamlined process & procedures, as per the requirements of billing systems such as telecom, electricity, and water providers companies.
As Area Manager, Southern Area, Saudi Arabia: Dec'00 to Mar'07
 Administered sales & services operations for promoting Al Ajou products and various well known brands such as Canon Products and total solution.
 Efficiently handled a team of 65 personnel in four different main branch and 120 distributors.
 Adeptly handled the complete techno commercial activities and rewarded for the same.
 Demonstrated skills in managing several multi-million Saudi Riyals accounts with excellent project management skills.
 Recipient of an award for excellent expertise in providing customers with the best solutions and tenders for enterprise and governments solutions including:
o LAN & WAN data networks, data solutions, security, and Audio Visual projects.
o Office automations, documents archiving, Kardex Systems, Printing and educational E-Learning projects.
 Coordinated with sales & marketing team by participating and supporting all sales operations.
 Monitored the complete activities at the Service Division on daily basis.
 Displayed competency in:
o Assisting in costing sheet & budget preparation.
o Conceptualizing plans for development and projects implementation.
o Establishing employees KIP's and carrier path.
o Undertaking product forecasting for both sales items and maintenance as per the area demand, potential targets and control dead stock to minimum.
As Sales& Systems Specialist: Aug'97 to Dec'00
 Efficiently handled the sales operations of systems and total solutions projects.
 Handled a sale team of southern area for promoting Canon, Servers, documents archiving, and Networks & turn key solutions to governments & private Sector.
 Exhibited competency in handling supplier negotiations for enhancing profit of various tenders.
 Imparted customer training and education for complete telecommunication, printing, and office automation solutions.
Sep'93 to Jul'97: Sarwat Est. for Contracting, Southern Area, Saudi Arabia
Technical Support and Marketing Manager
 Handled the sales operations of systems and total solutions projects.
 Resourcefully handled Sales and Marketing for Computer & Communication Systems Products.
 Accredited with an award by the company for achieving the highest yearly increase in revenues contributing to the overall market share by around 6%.
 Recognized by many customers as the Best Sales Engineer using superior communication skills and outstanding product knowledge.
 Recipient of various awards by the company as main driver for customer satisfaction and retention.
ACADEMIC OVERVIEW
1993: Master of Science in Electrical Engineering Telecommunications
King Fahd University of Petroleum & Minerals (KFUPM), Dahran, Saudi Arabia
1990: Bachelor of Science in Electrical Engineering IT & Digital Networking
King Fahd University of Petroleum & Minerals (KFUPM), Dahran, Saudi Arabia
COMPUTER PROFICIENCY
 Conversant with windows XP and windows 2000 server and windows 2003 small business server.
 MS Office Application.
 Adept at the Designing, installing, and operating computer network (LAN, WAN, Fibber optics & wireless).
PERSONAL VITAE
Date of Birth: 1st May 1968
Nationality: Jordan
Visa Status: Valid Saudi Residency Iqama (Transferable)
Marital Status: Married
No of Dependants: 5
Driving License Details: Holding both Saudi and Jordanian driving licence.
Languages: English & Arabic
Permanent Address: PO Box 1446, Abha, Saudi Arabia
REFERENCES & DOCUMENTS AVAILABLE ON REQUEST
ANNEXURE ATTACHED
PUBLICATIONS
1996: Khaled H. Biyari & Usamah M. Al Naser, "Statistical Characteristics of Microwave Links in Southern Region of Saudi Arabia", The Arabian Journal for Science & Engineering, Vol. 21, Number 3, July 1996, PP 345-363.
1994: Khaled H. Biyari & Usamah M. Al Naser, "Measured Statistical Characteristics of 8 GHz Fading Microwave for Digital Communication", International Conference on Telecommunication, Jan 1994, PP 171-174.
PROFESSIONAL ENHANCEMENT INITIATIVES
 Profitable Sales Promotion & Loyalty Marketing, by Douglas Zimmerman (UK) - IIR Dubai, UAE. 21-25 Apr 2007.
 High Performance Leadership, by john Davis – Scott Davis management – Executive Development Master Class, IIR Dubai, UAE. 20-22 Feb 2007.
 Al Ajou Group Business Evaluations & Re-Engineering Management Workshop, October 14, 2006 by Arthur D. Little Asia Pte Ltd, Singapore.
 Sales Management Training, by TEAM LEARNING AS, UK & Canon Middle East FZ, LLC 20-22 Mar 2006, Amman, Jordan.
 ACCOUNT MANAGEMENT WORKSHP, by Canon Middle East FZ, LLC, 18-19 Feb 2006.
 Al Ajou Group Strategic Management Workshop, by the supervision of a private consultant company, Cairo, Egypt 21-23 Sep 2005
 Color Fundamentals and Large Format Printing Sales Training, by Canon Middle East FZ, LLC, 9-11 Apr 2005.
 Audio Visual and Security professional Solutions Training, by Al Ajou Marketing division, 16-17 Jan 2005.
 Key Customers Relationship Management (KCRM), by Insight Egypt Management & Consultant 12-16 march 2001, Egypt.
 Color Canon GP Series, by Canon Middle East FZ, LLC, 3 - 6 Apr 1999, Dubai, UAE.
 GP 215 Team Machine Sales Training, by Canon Middle East FZ, LLC, 3-5 Mar 1998, Dubai, UAE.
PROFESSIONAL INTERNATIONAL EXHIBITION, SEMINAR AND CONFERENCES
2007: Integrated Systems China (IS China), at Beijing.
2001 to 2007: Gitex for Computer, IT & communications products, at Dubai UAE.
2003 to 2004: CEBET for Computer, IT & communications products, at Hanover, Germany.
2003 to 2007: Gitex and Comdex for Computer, IT & Communications products, at Saudi Arabia.
PROFESSIONAL AFFILIATIONS
1993 till now: Senior Member of Jordan Engineers Association: Electrical Engineering, Telecommunications, and IT Division.
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