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My working experience combines two main areas: one being the industrial environment of a manufacturing facility including planning, IT, logistics and supply chain management; the other being the commercial environment of a subsidiary in a competitive and highly aggressive market. I have been able to adapt and transform to face and solve issues, enhance business opportunities, remove obstacles to allow growth, implement solutions and understand cultural differences. I deal with luxury products, understand and manage the value of a brand. My working experience has been carried out in a relatively independent environment where decision have been taken with considerable autonomy. As a result, I am fully aware of the meaning of priority, responsibility, pressure and target achievement.
In all the tasks I have been given, always I had to turn around, reverse negative trends, introduce crucial changes. I am firmly convinced to be able to undertake a leading executive role in organizations of different sizes, in different Countries both in new business sectors and in the ones similar to my previous and current experience.

EXPERIENCE

November 1st 2008 – To date

Firm: MASERATI S.p.A.
Role: Country Manager Japan

Responsible for the development of the business of Maserati cars, leading luxury Italian car maker.
Business volume: 100 Mil $ per year. 5th worldwide market for Maserati

Area of Action:
- Sales & Marketing
- Business Development
- PR
- Logistics
- After Sales

Environment:
Japan represents the 3rd largest car market in the world. Customer base sophisticated and highly demanding especially regarding luxury brand. Maserati is among the top 5 in the ranking for high-end car makers.

Main Business Achievements in the period:
- Establishing direct presence of the Maker in the Country to take over distribution from previous importer.
- Develop new point of sales
- Increase brand awareness

September 1st 2004 – October 31st 2008

Firm: DUCATI JAPAN Ltd
Role: President

CEO of Ducati Japan, fully owned subsidiary of Ducati Motor Holding SpA, Italy. Distribution of Ducati branded motorcycles, parts, accessories and apparel.

Business volume: 60 Mil $ per year. 4th worldwide market for Ducati

Area of Action:
- Sales & Marketing
- Finance & Administration
- Network Development
- PR
- Logistics
- Product Liability
- After Sales
Environment:
Highly competitive, home Country of top 4 main competitors, top-end product range, high quality standard requirement, diversified goods range from vehicles to clothing, operating in several fields from business development to event, racing and PR.

Main Business Achievements in the period:

* Organization
- New Sales & Network development structure
- New CFO
- New Marketing organization
- Head count -15%
* Finance
- Revenues +9.5%
- Subsidiary costs -9%
- Subsidiary costs from 29.8% to 18.2% of revenues
- EBITDA from -4.5% to 5% of revenues
- Account Receivable -22.4%
- Account Payable -21.2%
* Sales, Inventory, Distribution Network
- Average revenues per bike sold from 1.64Myen to 1.89Myen (+15%)
- Inventory turnover from 12 to 2.6 months of sales (-78%)
- Number of flagship stores from 13 to 21 (+61%), second after Italy, Ducati home Country.

February 1st 2006 – January 31st 2007

Firm: ITALIAN CHAMBER OF COMMERCE IN JAPAN
Role: Vice President

May 1st 2001 – August 31st 2004

Firm: DUCATI MOTOR HOLDING SpA (Italy)
Role: Logistics Director

Leading Italian sport motorcycle maker.

Business volume: 700 Mil $ per year.

Area of Action:
- In-bound & out-bound logistics (worldwide transports & warehousing)
- Logistics Provider management
- Production line feeding
- Complete management of production scheduling & planning
- Sales planning and order portfolio management
- Material Planning (MRP, MPS, JIT, JIS, consignment stock)
- Including responsibilities shown below
Responsible of 25 staff (140 including outsourced personnel).

Main Business Achievements in the period:

* Organization
- Merging of Sales Plan and Production plan team and function
- New ERP implementation (project leader)
- Motorcycle and Parts warehouse outsourcing (including contractual aspects)
- Inbound warehouse dismantling

* Performance
- Transportation cost -20%
- Warehousing cost -15%
- Finished product delivery accuracy to 97%

May 1st 1999 – April 30th 2001

Firm: DUCATI MOTOR HOLDING SpA (Italy)
Role: Production Palnning Manager

Area of Action:
- Production & Material Planning
- Lean Manufacturing
- Inventory Management

October 1998 – April 1999

Firm: DUCATI MOTOR HOLDING SpA (Italy)
Role: Assistant to General Manager

Area of Action:
- New MRP implementation
- Ducati-Porsche Lean Production Project

March 1998 – October 1998

Firm: DUCATI MOTOR HOLDING SpA (Italy)
Role: Assistant to CEO for Company IPO

Referent for the industrial sector (Production, R&D, Logistics, Quality) carrying out the Due Diligence work and Information Prospect for the Public Offering

February 1997 – March 1998

Firm: DUCATI MOTOR HOLDING SpA (Italy)
Role: Assistant to the Logistics Director

Outsourcing projects, Logistics providers selection, support to the reorganization of the department

September 1996 – January 1997

Firm: DUCATI MOTOR HOLDING SpA (Italy)
Role: Assistant to the Factory Director

Hands-on project carried out during the reorganization of the plant after the acquisition of the Company by the main shareholder including:

- Maintenance
- Production Planning
- Logistics
- IT

EDUCATION

1995 Master Degree in Mechanical Engineering, Bologna Engineering University, Italy.
1988 High School Degree, Technical Aeronautics Institute, Forli', Italy.

LANGUAGES

Italian: Mother-tongue
English: Excellent
Japanese: Basic
French: Basic

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