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Resume #88241

CONTACT INFORMATION:
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Career objective:

I am looking for a new challenge in Sales / Marketing regional management position for MENA within an aggressive multinational organization, where I can use my back ground, experiences and qualifications to achieve more success for myself, for the company's profit growth and having the opportunity for advanced progress where advancement is based upon professional skills and contributions.

Highlights of qualifications:

* Independent self-starter to discover and generate business.
* Able to meet objectives with time constraints.
* Imaginative and creative with good communication skills.
* Proficient in evaluating the sales opportunities and solving market problems.
* Thorough knowledge in Industrial batteries, AC/DC back-up systems and Low Voltage power activities and solutions.

Career-related experiences:

Schneider Electric, Riyadh-Saudi Arabia.

Marketing Manager Jan 2009 - till present LVP Activity Marketing Manager

Responsibilities:

* Manage and update permanently the commercial and technical argumentation related to the Low Voltage Products.
* Conduct market research based on the Market-Mix 4Ps (Product, Price, Promotion, Place) to determine market requirements for existing and future LVP products.
* Identify the offer gaps and suggest offer evolution and fix priorities.
* Manage launching and phasing out LVP products based on market study and customer needs.
* Build the specifications and the prescription plan for the LVP offer.
* Define the offer needs in terms offer documentation, tools and necessary software.
* Create and propose promotional, specification actions and communication tools.
* Monitor the competition and analyze the competitors offer positioning at the country level (Pricing strategy, Marketing Mix, Channels, …)
* Determine and manage the marketing budget to deliver marketing activity within its limits.
* Ensure that all relevant actors (Sales, Customer marketing, Communication, Customer care center, Logistics, …) are properly trained concerning the offer sold in the country and have the right tools and methodologies.
* Contribute to define and implement all the necessary action plans targeted at boosting the offers (specially "Challenge" offer and prescription)
* Develop the pricing strategy, product positioning.

Achievements:

* Managing the full launching plan for the new NSX compact circuit breaker including the Product positioning, Pricing, Internal training, Promotions, Seminars…etc.
* Manage to build all the necessary promotional tools for the NSX launching including the Active Demo Panel which has been used during the launching events.
* Study the Saudi Electricity Company specification and define the right products/prices `within the range for SEC tenders.
* Participate to build the company products 2009 forecast part related to the LVP products.
* Building the 2009 price lists based on the market trends and the competitors behavior.
* Preparing the 2009 training plan for the internal staff and external partners and customers.
* Manage the webkit contents for the LVP products to get ready for the local web launching.
* Managing the LVP discount requests based on the LVP margin vision and strategy.
* Regular support to the internal and partners sales team technically and commercially.

Schneider Electric, Khobar-Saudi Arabia.

Senior, Prescription Engineer Oct 2005 - Dec 2008 LV Power distribution solutions

Responsibilities:

* Upstream prescription activity and develop relationship with consultants, design offices ministries and end users.
* Keep the technical support flow with the consultants and design offices.
* Make the trust and loyalty is the main course through support, designing tools and the specification guide.
* Ensure the close support in the technical submittal approval stage to get the final approval.
* Set individual plans per customers' classified groups based on their main concerns.
* Provide individual and group actions to increase the customer dependability in favor of Schneider business market share and profit growth through conducting technical presentations, product trainings and seminars.
* Responsible to upgrade the Ecodial software to the new version E3 project with full coordination with our main entity in France.

Achievements:

* Identify new projects in early stages and prescribe them in favor of Schneider, gave us a good chance to gain the projects with better margin and eliminate the competition.
* Enrich our business relationships with the consultants and end users by continuous presentations and trainings on the Schneider Ecodial 3.37 & SISPro Software facilitate their design, calculation, budgetary quote and reduce their work load.
* Organize and conduct the G3 Low voltage design training course for the design offices and end users in group actions including Ecodial training was much appreciated.
* Conduct regular presentations for the design offices and end users in LV circuit breakers, Bus-ways, Prisma Type tested panel boards, promoting TTA concept, Ecodial presentation in a group or individual actions.
* Prescribe most of the big industrial, commercial and universities in the Eastern province to the favor of Schneider Electric products.
* Introduce and manage Designers Club idea including technical sessions based on the members' main concerns and suggestions was a key factor for success.
* Finalize the localization and adaptation process for Ecodial-S and launch it internally and in the Saudi main regions customers' events.

Schneider Electric, Khobar-Saudi Arabia.

Senior, Sales Engineer Jan 2004 - Sep 2005 LV Power distribution solutions.

Responsibilities:

* Seek and achieve new business opportunities to increase the company's market share and presence through the projects sales activity.
* Manage the projects activity and coordinate with our channel partners, both Panel Builders and
Official Distributors teams to deliver more orders from projects.
* Close the sales loop to achieve the highest possible margin through sharing information and contributing to the channel partners' teams.
* Partial upstream prescription activity to approach the main clients like ministry of water, ministry of health, Saudi telecom, universities and the design offices to improve the relationship with them, support our ideas and develop action plans for further improvements.

Achievements:

* Strengthen our business relationship with the water/waste water contractors has initiated more business opportunities from www market segment.
* The enhanced coordination and sharing information with the panel builders team and official distributors team generated more business with better margin by following up the contactors and in the mean time influencing the upstream consultants and end-users.
* Improved business relationship with ministries like ministry of health, ministry of water and
Saudi telecom company has produced good orders by specifying the Schneider Type
Tested Assembly solution TTA.
* More focus on the major contractors specially dealing with high-rise buildings and prestigious projects gives us the chance to have our land-marks in the region.

Inma Technologies, Riyadh-Saudi Arabia.

Senior, Sales Engineer Aug 2001 - Dec 2003
Power Solutions Group.

Responsibilities:

* Identify and approach new markets and achieve business opportunities.
* Establish business relationship with STC "Saudi Telecom Company" and Al-Jawal "GSM
network".
* Strengthen the company business relationship with SEC "Saudi Electricity Company".
* Maximize the revenue and achieve better margin growth.
* Increase the company presence in the UPS market and identify new products.
* Plan and accomplish goals based on the previous background.

Achievements:

* Prequalify the Harmer+Simmons & BAE batteries in Al-Jawal "GSM network".
* Establish the initial business relationship with STC "Saudi telecom company" and achieve the company's first contract.
* Approach the water/waste water market segment and achieve orders from Jubail, Hail, and Kharj pumping/water treatment stations and competing to get Al-Hunnay major project.
* Strengthen the company business relationship with SEC "Saudi electricity company"
Through an experienced communication skills achieving new big contracts for Saft Nife
Ni-Cd batteries, Saft Power Systems chargers and spares.
* Develop the UPS customers' database and achieve sales opportunities in both industrial and water/waste water treatment applications.

Chloride Industrial Egypt, Cairo-Egypt.

Product Manager Oct 1998 - Jul 2001
Industrial AC/DC back-up systems

Responsibilities:

* Manage the prospective clients: ABB, Schneider Electric, Siemens, Alstom, Egymac, Nile-Aster,
Foxboro, Egyptian Telecom…etc
* Perform multi-tasks: technical study, sales management, exhibition organizing, suppliers' technical and commercial negotiations, sales deals closing, moreover supervising the chargers local assembling, Installation, testing and commissioning.
* Monitor and supervise the teamwork to ensure achieving the company targets in the AC-UPS and DC back-up systems, Ni-Cd, lead acid VLA and VRLA batteries
* Contribute to the Web development and the advertising technical and products articles.
* Recommend procedure modification to achieve the goals and the customers' expectations.
* Apply technical and sales knowledge and policies in direct support to customers.
* Supervise, direct and organize the work of the operation engineers and technicians.
* High typically reporting to the executive.

Achievements:

* Achieve new business opportunities through supervising the sales Engineers and technicians' activities.
* Close a long lucrative list of projects with the most important contractors in Egypt in the AC and DC UPS systems, Ni-Cd and lead acid VLA and VRLA batteries
* Supervise and manage successfully the local assembling process of Chloride chargers in Egypt.
* Well organizing the company participation in the Electrical Exhibitions "Electrix 98/99/00/01"
* Strengthen the customer relations through good communication and meet their expectations.

Chloride Industrial Egypt, Cairo-Egypt.

Sales Engineer – AC/DC Back-up systems Jun 1996 - Sep 1998

Responsibilities:

* Look-for and achieve new business opportunities in the electrical, petrochemicals and refinery sectors.
* Study the technical specification and propose the suitable type/size of batteries and rectifiers to meet the load requirements.
* Prepare the most competitive technical and commercial proposals.
* Direct sales to the customers, installation, testing and commissioning of the: battery chargers, UPS systems, Ni-Cd, VLA and VRLA batteries.
* Analyze the competitors' prices and follow-up the prospective deals.
* Typically reports to the Manager.

Achievements:

* Achieve the company targets through new customers especially in petrochemicals: Alex-petroleum, Assiut refinery, Cairo refinery companies and others.
* Fulfill all the customer technical needs and help in putting the tender specifications.
* Make a competition study and propose some solutions to reduce the cost.

Egyptian Air Defense Forces, Cairo-Egypt.

1st Lieutenant – Oct 1993 - Apr 1996 Electrical and Electronics Affairs

Responsibilities:

* Operate and maintain the electrical and electronic equipments such as radars.
* Lead and organize almost eighty persons and be responsible for all their activities,
Moreover secure all the essential needs for them.

Professional training:

* Sales and manufacturing-process training course for Ni-Cd batteries in Alcad – Sweden.
* Expert Ecodial 3.38 training course in Schneider Electric – France.
* Project Management training in Schneider Electric – Saudi Arabia.
* Medium Voltage equipments hands-on training in Schneider Electric – Saudi Arabia.
* Low voltage network design complete training course including manual calculations and by using Ecodial 3.37 software in Schneider Electric - Saudi Arabia.
* Square D & Telemecanique Busways systems and design software training course in Schneider Electric - Saudi Arabia.
* Merlin Gerin LV systems, Circuit breakers and Prisma plus panel-boards training in Schneider Electric - Saudi Arabia.
* Marketing fundamentals, Market segmentation and Market Surveys in Schneider Electric – France/UAE.
* Low Voltage network design expert training G3- France/Saudi Arabia
* Low Voltage Products technical training level 2 (HD2) for 15 days in France
* Business intelligence, Marketing Business Plan and Price Management in Schneider Electric – France/Saudi Arabia.

Brands:

* Schneider Electric, web: www.schneider-electric.com
* Statron Company, web: www.statron.com
* Saft Power Systems, web: www.saftpowersystems.com
* BAE – Berlin batteries, web: www.bae-berlin.de
* Saft Nife batteries, web: www.saftbatteries.com
* Chloride Industrial Systems, web: www.chloridepower.com
* Alcad batteries, web: www.alcad.com
* Fulmen batteries, web: www.exide.com/brands.asp

Languages:

* English: Fluent (R/W/S) French: Fair (R/W/S)
* Arabic: Nation language.

Education:

* Master of Business Administration, In Progress
University of Liverpool - UK.
Major: Marketing

* Bachelor of Science, Electrical Engineering, 1993.
Ain Shams University - Egypt.
Major: Electrical Power & Machines, Good.
Project: Electrical power distribution, Very Good.

Computer skills:

* Windows Vista/XP. Microsoft office XP. Outlook & Lotus notes.
* AutoCAD. Ecodial 3.37.
Availability:
* After one month from the agreement.

Date: October 24, 2009

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