Communications and Sponsorship Manager Brazil

Information:

Posted: 27 Jun 2012
Apply deadline: 25 Sep 2012
Location: Brazil
Company: BP

Job description:

Role synopsis1) Regarding Brand Communications: , this role is responsible for the coordination, implementation and performance delivery of all Castrol Above-The-Line, Digital and PR communications activity within Brazil. The Brand Communications Manager will oversee all Brazil creative development and production and manage all Brazil media activity including the development of annual media plans and execution management of all communications activity including social media and consumer/customer loyalty programs in line with agreed brand plans. The person in this role will serve as key point of contact with Ogilvy, Castrol’s advertising partner; Ogilvy Media, Castrol’s media partner; iThink, Castrol’s digital agency partner; and MCA, Castrol’s public relations agency partner.
2) Regarding Sponsorship: , this role is responsible for theCastrol’s global and Brazil-specific sports and sponsorship assets have been identified as key marketing tools to achievement of the Brazil automotive business’ aspirations over the five year period 2013-17. This role will be pivotal in mobilising the time and effort of the larger organisation behind leveraging sponsorship as a marketing tool within the Brazil business to deliver this objective. In particular, this role is responsible for the development and coordination of a complete, integrated consumer and customer strategy and programme for the Brazil automotive business for leveraging the FIFA Confederation’s Cup 2013 and FIFA World Cup 2014.
• Reports directly to the Consumer Brands Marketing Manager (“Grouper”)Key accountabilitiesBRAND COMMUNICATIONS:
• Develop annual communications plans with Ogilvy Media in conjunction with brand managers.
• Manage communications development – including creative development through production, following the outlined Global creative process. Manage and ensure creative and media tactics meet outlined business objectives.
• Oversee digital, PR and Sponsorship communications programs, ensuring connectivity with overall communication strategy. Oversee development of a strong digital marketing platform – ensuring programs are innovative, effective and measure against strategic brand objectives.
• Ensure all Brazil packaging and consumer, trade and /commercial communication fits within global master brand guidelines.
• Work closely with internal Consumer Brands, Professional Brands and Trade Marketing teams to ensure all consumer and commercial support materials are created and developed in a timely fashion, within budget and in-line with marketing strategy.
• Support consumer brands, professional brands and trade marketing managers with promotion/public relations planning, development and measurement.
• Develop annual agency scopes of work and staffing plans documents with Ogilvy, Ogilvy Media, iThink, MCA and other ad hoc communications agencies with input from Brand managers and in conjunction with and approved by Global procurement team.
• Responsible for management of all assigned media and creative budgets and analysis of advertising spend effectiveness of defined brand media plans and activities.
• Seek and share internal and external best practices for consumer and trade advertising, promotions, incentives, activation, events, PR activities and packaging, and actively contribute to brainstorming and innovation as it relates to these activities to drive growth
• Provide recommendations to senior leadership on new media
• Fully understand and guarantee the correct application of the concepts and visual guidelines for the company brands, OEM partners and sponsorship programs for internal and external usages

SPONSORSHIPS:
• Develop and periodically update a coherent and comprehensive sponsorship strategy for Castrol Brazil’s Automotive business that is aligned to the global sponsorship strategy and caters to the Brazil business’ specific needs and its plans as per the 2013-2017 WILG strategy
• Champion utilisation of global sponsorship assets such as 2014 FIFA World Cup and 2013 FIFA Confederations Cup, Castrol Driver Rankings or any other new assets that may be acquired in the course of time, strategically or tactically as may be appropriate, in the Castrol Brazil business
• Develop a world-class FCC and FWC 360° integrated sponsorship program for the Brazil business,
• Differentiate the master brand from competitors using the platform of football
• Centralize and manage all Brazil Business FCC and FWC related communications materials for approvals in accordance with Castrol and FIFA guidelines
• Help identify HSSE risks associated with the events and contribute to determining HSSE policies for Brazilian nationals for eventEssential Education• University level education – Bachelor’s degree; MBA or equivalent business school degree is desirable but not required.
• Tertiary qualifications in marketing or a related discipline are considered essentialEssential experience and job requirements• 7+ years experience in Consumer marketing/advertising. FMCG marketing experience preferred. Previous Channel Marketing and/or Sales experience would be advantageous.
• Experience in working in a global organisation, with understanding of processes and systems in which multinational companies operate.
• High degree of personal impact
• Strategic thinker, self-starter and team playerOther essential skills and knowledge• Strong impact and influencing skills
• Strong negotiations skills required
• Strong interpersonal skills
• Strong networking skills both within and outside the business unit
• Strong analytical/problem solving skills; ability to challenge status quo
• Strong leadership skills
• Languages: Fluent Portuguese and English; Spanish an advantageDesirable criteria & qualificationsExperience developing sponsorship-based marketing strategies highly desirable.
• Experience in developing customer/ consumer focused interactive digital media strategies highly desirable.Relocation availableNoTravel requiredYes - up to 10%Is this a part time position?NoAbout BPOur business is the exploration, production, refining, trading and distribution of energy. This is what we do, and we do it on a truly global scale. With a workforce of 80,000 employees, BP operates with business activities and customers in more than 80 countries across six continents. Every day, we serve millions of customers around the world. We are continually looking for talented, committed and ambitious people to help us shape the face of energy for the future.

BP Lubricants aspires to be the best branded marketer in the global lubricants industry. We focus on creating superior value for our customers and consumers, through differentiated lubricants and related products, backed by excellent services and people, in an efficient and safe operation. We offer a wide range of lubricant products and services for the consumer, commercial, marine and industrial markets. Our brand portfolio includes Castrol, Veedol, Aral and BP, each backed by our commitment to high performance and leading-edge technology.

In the US, BP Lubricants has a well established reputation for innovation in our product offerings and go-to-market approach. Our premium, high performance engine oils are category leaders and we work closely with our channel partners to maintain and grow our business in a mutually beneficial manner.

Contact information:

Posted	Title	Location
24 May 2013	Chief Metallurgist, La Granja Project, Peru	Lima, Peru
24 May 2013	Graduate Surveyor	Canada
24 May 2013	Electrician Fixed Plant	Canada
24 May 2013	Senior Resource Geologist	Canada
24 May 2013	Project Portfolio Manager	Canada
24 May 2013	Leave Relief Jumbo Operator	Canada
24 May 2013	HD Fitter	Canada
24 May 2013	HD Fitter	Canada
24 May 2013	Senior Mining Engineer	Canada
24 May 2013	Engineering Technician — NAPO	TX,Houston,USA
24 May 2013	Exploration/Development Geologist	TX,Houston,USA
24 May 2013	Geoscience Specialist — Technology	TX,Houston,USA
24 May 2013	Core Logger	AK, USA
24 May 2013	Development Geologist — Geomodeler	Calgary, AB, Canada
24 May 2013	Sr. Production Engineer	Denver, CO, USA
24 May 2013	Geologist	Edmonton North, Alberta, Canada
23 May 2013	Geólogo Senior	Chile
23 May 2013	Completions Engineer, North American Onshore	Canada
23 May 2013	Reservoir Engineering Advisor	Canada
23 May 2013	Geotechnical Engineer — Chantilly, VA	United States
23 May 2013	Project Manager	Calgary, Alberta, Canada
23 May 2013	Accounts Payable Technician (8503)	United States
23 May 2013	Operations System Analyst II (8401)	United States
23 May 2013	LASInthinc Technician	Zambia
23 May 2013	Electrician Fixed Plant	Australia
23 May 2013	Graduate Surveyor	Australia
23 May 2013	Group Reporting Analyst — Portuguese speaking	Hungary
23 May 2013	Senior Project Geologist	Canada
23 May 2013	Geology Technician (TEMPORARY 6 months)	NL-Labrador City, Canada
23 May 2013	Geologist	Canada
23 May 2013	Geoscience Specialist — Technology	TX,Houston,USA
23 May 2013	Reservoir Engineer ll	TX,Houston,USA
23 May 2013	Lease Analyst	TX,Houston,USA
22 May 2013	Exploration Geophysics Unconventional: Australia, Asia	Espana
22 May 2013	Exploration Geophysics: Sur and West-Africa	Espana
22 May 2013	Exploration Geophysics; Norway	Espana
22 May 2013	Geotechnical Engineer	Calgary, AB or Vancouver, BC, Canada
22 May 2013	Chief Mine Engineer	International
22 May 2013	Senior Facilities Engineer	Calgary, Alberta, Canada
22 May 2013	Senior Geologist	Calgary, Alberta, Canada
22 May 2013	Senior Project Manager	Calgary, Alberta, Canada
22 May 2013	Transportation & Logistics Coordinator	Douala, Cameroon
22 May 2013	Health, Safety & Environment	Houston, Texas, USA
22 May 2013	Fuel System Management Technician	USA
22 May 2013	Driller	USA
22 May 2013	Advanced Tax Analyst	TX,Houston
22 May 2013	Advanced Auditor	TX,Houston
22 May 2013	Reservoir Systems Analyst	TX,Houston
21 May 2013	SENIOR OFFSHORE DRILLING ENGINEER- SPAIN	Espana
22 May 2013	Temporary Human Resource Analyst	Canada

Is there any difference between uppercase and lowercase letters in keywords?

It doesn't matter how you type your keywords. For example, by typing ENGINEER and EngiNeer you will get the same search results.

How can I find jobs that contain all of the keywords?

Enter the specific keywords and select "ALL of the words" from 'Find results with' list.

How can I find jobs that contain one of the keywords?

Enter the specific keywords and select "ANY of the words" from 'Find results with' list. Use this type of search if you are looking for different words with similar meaning. For example: HSE, health, safety.

Communications and Sponsorship Manager Brazil

Exploration jobs

Jobs: 1 — 50 of 926

Advanced Search Parameters (Click here to show/hide search parameters form)

Frequently Asked Questions