JOB TITLE

Advertising and Events Coordinator

DATE

January 2011

GROUP FUNCTION / BUSINESS UNIT

Group Communication and Branding

JOB BAND

7

DEPT / OPERATION

Corporate Communication and Branding, South Africa

LOCATION

Johannesburg, South Africa

REPORTING STRUCTURE

REPORTS TO (TITLE)

Marketing Communications and Digital Manager SA

MANAGER ONE REMOVED (TITLE)

Head: Corporate Communications and Branding SA

DIRECT REPORTS

None

KEY PEER RELATIONSHIPS

• All SA-based group functions and business units
• Business partners e.g. Supply Chain, Corporate Services, Legal Services, Zimele, Chairman’s Fund, Transformation and Regulatory Affairs, Government Relations, Safety & Sustainable Development, Social Performance Unit, Executive Director in SA’s office and the Chief Executive’s office
• Corporate Communications in London, for Group programmes

EXTERNAL RELATIONSHIPS

• Anglo American’s key external stakeholders which include general public, government, business, youth and industry bodies
• External suppliers in the areas of advertising, hospitality eventing, branding, corporate merchandise, design, production, etc.

ROLE SUMMARY (purpose)

Proactively raise the profile of Anglo American through advertising, marketing and hospitality events and branding by communicating key brand attributes of Anglo American.

KEY WORK OUTPUTS AND ACCOUNTABILITIES

• Development and implementation of the South African advertising campaign which will deliver on the marketing communications strategy.
• Proactively assist in realising increased alignment in the media selection and the implementation of the South African business units’ advertising campaigns provide support where required.
• Gather, verify and develop accurate and strategic content to showcase as proof points in the advertising campaign.
• Evaluate ad hoc advertising opportunities and manage feedback response with agency effectively.
• Measurement of the advertising campaign
• Effective coordination and implementation of key marketing communication and hospitality events to deliver on the marketing communications plans and programmes.
• Measure the impact of key Anglo American marketing events and whether the objectives were achieved.
• Develop, maintain and manage corporate merchandise stock and branding material through the implementation of effective systems with regards to recordkeeping, inventory management and administration.
• Ensure the accurate and timeous monthly charge backs and financial management of corporate merchandise.
• Ensure the accurate implementation of the brand identity on corporate merchandise and branding material.
• Build an effective supplier network and manage relationships to facilitate quality and cost effective material as well as the availability of corporate merchandise and branding material.
• Effective coordination and implementation of key Anglo American external corporate marketing and hospitality events to deliver on the marketing communications programmes.
• Measurement the impact of key Anglo American external corporate marketing events and whether the objectives were achieved.
• Proactively monitor and consider developments and trends in the marketing events and advertising in relation to the SA corporate advertising and marketing events.
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KEY DIMENSIONS (size, budgets, additional KPIs etc)

• The role will manage the budget associated with the areas of responsibility in conjunction with the Marketing Communications and Digital Manager.

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LEGISLATIVE REQUIREMENTS

None

QUALIFICATIONS, EXPERIENCE, SKILLS / KNOWLEDGE

QUALIFICATIONS

Degree/Diploma  in Journalism /Communications

EXPERIENCE

4 years of relevant experience in a high profile environment, preferably in a corporate environment

SKILLS / KNOWLEDGE

• Proven track record of having implemented marketing and hospitality events
• Proven track record of the development and implementation of advertising campaign
• Good understanding of media buying and advertising media strategy
• Excellent command of the English language
• Excellent writing skills, proofreading competency and data gathering skills
• Good presentation and interpersonal skills
• Time management and project management skills
• Confidence, strong communication skills and negotiation skills
• Able to work independently and is self-driven
• Able to sells their ideas easily and be able to interact with colleagues and stakeholders of all levels
• Ability to work under pressure and well within a team
• Takes initiative and is self-driven
• Good understanding of integrated marketing communications, brand strategy, brand positioning and corporate identity
• Computer literate with knowledge of all MSWord processing packages

BEHAVIOURS

The People Development Way and Behavioural Framework – Level 2

A1 - Broad scanning: Seeking and using the broadest internal and external view, beyond current issues and constraints

Pays attention to the broader mining business

A2 – Setting direction: Setting clear direction & priorities and gaining support of others

Brings the strategy to life through aligned plans

A3 - Leading change: Alerting and engaging people in the need for specific transformational changes in the way things are done in Anglo American

Fosters a culture that is open to change

B1 - Inspiring others: Energising, developing and enabling colleagues to succeed

Motivates and aligns people around the goal

B2 - Collaboration: Building relationships and fostering cross boundary collaboration

Initiates cross boundary collaboration

B3 - Impact and Influence: Deepening self awareness and applying influencing techniques that gain commitment and support

Adapts influencing style to different situations

C1 - Decision making: Evaluating info, good decision making, manage risk, drive safe, reliable and sustainable operations and protect the licence to operate

Balances data and information with timely decisions

C2 - Driving performance: Driving plan delivery, holding people and self to account

Drives the delivery of plan commitments

C3 - Business acumen: Applying rigorous commercial and business thinking to decision making in order to generate value

Understands how strategies and tactics work in the marketplace

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